# 24

Honest is for those who can afford it.

By Snap Judgement

# 25

Fashion, personality you can buy.

By John Oliver,  Last Week Tonight

# 26


By 李静

# 27

Who talks of victory, to endure is all.


By Rainer Maria Rilke

# 28


By 张欢

# 29

Radical fights with the purity of God but capitalist wins with the cunning of Satan.

By Balton Trumbo, Trumbo

# 30

The root of education is bitter but the fruit is sweet.

By Aristotle

# 31

What, are you saying because he is a sloth, he cannot be fast?

By Nick Wilde, Zootopia

# 32

Doors and corners, that is where they get you. Doors and corners

By Joe Miller, Expanse: Coliba Burn

# 33

Knowing that you have shit on your hand is the first step toward washing it clean.

By Christjen Avasarala, Expanse: Nemesis Games

# 34

We all want to be loved and be lovely.

By John Stuart Mill

# 35

(评论高开销的hive query)人间方一刻,cpu已千年。

By 罗鑫

# 36

Manners Maketh Man.

By William Horman, Kings Service

# 37

Learn the rule like a pro so that you can break them like an artist.

By Pablo Picasso

# 38

Never forget who you are because the rest of the world will not. Use it as your strength so it can never be your weakness. Wear it like an armor so it cannot hurt you.

By Tyrion Lanister, Game of Thrones

# 39


By Kevin Kelly, Out of Control: The New Biology of Machines, Social Systems, and the Economic World

# 40

An expert substitutes novelty with nuance.

By Angela Duckworth,  Grit: Passion, Perseverance, and the Science of Success

# 41

The price of light is lower than the cost of darkness.

By Arthur Nielsen

# 42

Think about it until it is trivial.

By 知乎匿名


# 43

If you want to terrific, you need to be specific.

By Trump University, sales pitch


# 44

Forecast: verb, try to tell the unknown by measuring the irrelevant.

By Jason Zweig, The Devil’s Financial Dictionary

# 45

The world is wide enough for both Hamilton and me.

By Aaron Burr, Hamilton

# 46


By 张忻轶


# 47


By 美团数据后台构架原则

# 48

The road does not get more smooth, you just become a better driver.

By Farah

# 49

Slowly, then all at once.

By John Green, The Fault in Our Stars

# 50

Free to play. Pay to win.

By Anonymous


# 51

It is hard to make a good mistake.

By Astro Teller, Google X

# 52

The only thing that I see that is distinctly different about me is I’m not afraid to die on a treadmill. I will not be out-worked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things you got it on me in nine categories. But if we get on the treadmill together, there’s two things: You’re getting off first, or I’m going to die. It’s really that simple, right?

By Will Smith

# 53










By 匿名

# 54


By 侯德榜

# 55

History is full of big surprises that looks inevitable retrospectively.

By James Corey, Expanse: Babylon Ashes



#1:  04/20

Regrets, I have a few, but then again, too few to mention.

By Frank Sinatra, “My Way


And now, the end is near
And so I face the final curtain
My friend, I’ll say it clear
I’ll state my case, of  which I’m certain
I’ve lived a life that’s full
I traveled each and every highway
And more, much more than this, I did it my way

Regrets, I’ve had a few
But then again, too few to mention
I did what I had to do and saw it through without exemption
I planned each charted course, each careful step along the byway
And more, much more than this, I did it my way

Yes, there were times, I’m sure you knew
When I bit off more than I could chew
But through it all, when there was doubt
I ate it up and spit it out
I faced it all and I stood tall and did it my way

I’ve loved, I’ve laughed and cried
I’ve had my fill, my share of losing
And now, as tears subside, I find it all so amusing
To think I did all that
And may I say, not in a shy way
Oh, no, oh, no, not me, I did it my way

For what is a man, what has he got?
If not himself, then he has naught
To say the things he truly feels and  not the words of one who kneels
The record shows I took the blows and did it my way

Yes, it was my way


#2: 04/27

Driving into a pole is a drag.

Never allowing for driving into a pole is a disaster.

By Invisibilia, “How to become a Batman

Daniel Kish年幼失明,但是依靠自己开发的回声定位系统,他像正常人一样生活。


Daniel Kish故事的中文简介参见这里。Daniel Kish的TED Talk在这里


#3: 05/04


By 张欢,兰亭集市






By 王晓光,17作业

设计一个优雅的接口要求程序员能够设想最常见的用户场景(default)以及各类用户场景(option),并且要考虑用户体验(进阶设置的说明文档)。Open for extension yet closed for modification不仅是优雅的编程,而且是有PM思维的编程。




By 安然,17作业




By 杨威利,《银河英雄传说》


 #7: 06/27
Loud and nasty, that is the only way it sticks.

By Buddy Ackerman, “Swimming with sharks”

buddy ackerman wu xiubo

Buddy Ackerman是由KS扮演的一个久经沙场、五毒俱全的电影经纪人。神州专车的恶毒广告非常符合Buddy Ackerman的做事哲学,事实证明营销效果的确非常好。


#8 :07/24


By 王志,17作业




To find one must search.

By Laszlo Bock, “Work Rules”





By 张凌霄, 17作业

从围观芝大econ seminar的经验来看,好问题往往是一个简单的问题。因为大师对于某个问题的各个细节都了若指掌,才能发现异常,直击痛处。我们不能还原小白用户,不是因为我们知道得太多,而是因为我们知道太少,见识太窄。




There is nothing noble in being superior to your fellow man. True nobility is being superior to your former self.

By Ernest Hemingway





By 蔡寒蕴,英语魔方秀




You cannot follow me, cannot observe the cracked mirrors in the soul, cannot see the arching hollowness in the sleight of hand. But you love me.

By Rastling, “Dragon Lance”

感情中说对方不理解自己就是矫情。“小孩子才要理解,成人只需要爱”(from 蔡江舟,知乎)。那时身边的朋友感情都不稳定,看到知乎引得这段话真是



When facing with a challenge, just get smarter.

By Ed Catmall, “Creativity Inc”


#15: 09/13

When you walk in front a parade, you are not leading although it may seem that people are following you.

By Ben Horowitz, “The hard thing about hard things”


#16: 09/23

In hindsight is not 2.0, 2.0. Our view of the past is no more clear than our vision of the future .
By Ed Catmall, “Creativity Inc”
#17: 10/05
The difference between theory and practice is always larger in practice than in theory.

By Tim O’Reily,  Econtalk



Either you know what you want and you could not get it or you get what you want and you don’t know what you want. Life is weird that way.
 By Diane, “Bojack Horseman”
The key to happiness is not to search the meaning of life.
By Mr.Peanutbutter, “Bojack Horseman”
I have always maintained that men do not differ in talent, excepting fools, only in zeal and hard working.

By Charles Darwin



She is my favorite and most terrifying student. She does excellent research and she is willing to do anything for it.
by 芝加哥大学匿名教授(评论她的学生)
Culture eats strategy for breakfast.
By Peter Drake
#23: 12/28
We must let go the life we planned, in order to have the life that is waiting for us.
By Joseph campbell



——Ira Grass, This American Life

Operation Bethelaham



# 文字翻译自This American Life: Poetic Propaganda, Chapter 1;有删改。原节目采用了大量采访原生,因此本文翻译时保留了这个风格。(Jose)表示Jose Miguel Sokoloff的原声,(Sean)表示TAL的制作人原声。

#图片来自TED Talk截图以及Google Images

哥伦比亚已经在内战的泥潭中深陷多年。反政府武装的主要力量是“哥伦比亚革命军”,西班牙语缩写是FARC。从这场内战中诞生了一次野心勃勃且别处心裁的政治宣传运动。大约10年前(aka 1995年),广告公司Loew SSP3的合伙人Jose Miguel Sokoloff迎来了他一生中最具有挑战性的任务。哥伦比亚政府希望Jose帮助他们策反(demobilize)尽可能多的FARC游击队员。Jose也是一个声名遐迩的广告人,他认为不论什么广告都在做同一件事。“如何改变认知,如何改变行为,我们干的就是这行:我们致力于改变人的想法。“(Jose)


图2:Jose Miguel Sokoloff 在TED Talk上




gurilla demobilization




一个年轻同事注意到,策反数量在圣诞节前后达到最高峰。游击队员希望和家人欢聚圣诞。Jose团队本可以在圣诞节期间加强广告在电视和电台上滚动播出频率;然而他们并没有这么做。“我们决定做一件破天荒的事情:圣诞灯火”,Jose在2014年的TED Talk中说,“啥是圣诞灯火呢。它们是丛林中9个交通要道上的参天大树,布满了圣诞节彩灯。我们在夜里点亮这些圣诞树,并在边上放了一个牌子(事实上这些树仅仅在游击队员经过触发运动传感器时才会亮起来):如果圣诞节可以回到雨林,你可以回到家;这是圣诞节,一切皆有可能。“Jose所说的大树大约有25米高,从头到尾披上了泛着蓝光的灯泡,让人过目不忘。他们把这个广告称为“圣诞行动”。

Operation Christmas




Lowe SSP3 team meeting

图5:Lowe SSP3的职员与哥伦比亚政府军讨论宣传攻势


operation river of light 1


operation river of light





mother'svoice mother's voice


他们印刷了几千份这样的广告,张贴在游击队进过的村镇里,当然也挂在了树上。这次营销非常朴实,没有张灯结彩。这证明你不需要搞个嘉年华来说服别人,改变他们的行为。政治宣传一般都试图走心,但是这次营销却把走心带到了一个新高度。营销的信息是如此个性化,甚至是针对特定的个人定制,Jose最喜欢吹嘘的一个例子早在他们做广播广告时期。“有个游击队员,他的战斗代号是‘杨过’(大误)。几年后,游击队为他的小队征召了一个小龙女(女性大约占到游击队战斗编制的30%)。他们恋爱了。在他俩独处时,他们会聊人生,聊家人,聊未来;聊些年轻恋人该聊的话题。唯一不同的是,他们身处丛林中,肩背钢枪,巡视着战场。当战斗来临时,他们总是共同进退,相互掩护。”然而在游击队底层,恋爱是被严格禁止的。因此游击队决定把他们俩人分派到到两个相距甚远的营地。失去了男友,女孩再也不想为FARC卖命了;因此她叛逃了,并接受了Lowe SSP3的采访。她说“我找到了人生真爱,而他们将他从我身边夺走。因此我脱离了游击队。”无巧不成书,她的男朋友听到了这个广播,他想“她都离开了,我还待在这里作甚。”于是他也脱离了游击队,并一门心思寻找这个女孩。黄天不负有心人,有情人终成眷属。英国卫报的记者找到了这个故事的男主角,乔凡尼·安德雷,证明Jose所言非虚。

Giovani Andrell


“这真是一个感人的故事。我没想到政治宣传也可以如此具有诗意。”(Sean)“我认为,战争归根结底是人的行为(human endeavor)。如果人性被交战的一方踢出了战争,那么让人性回归战争给你一个战略优势。”(Jose)


save a seat for you save a seat for you

save a seat for you